Branding and packaging
Services
• Brand identity design • Packaging design • Illustration • Iconography • Promotional items
I had the pleasure of working with some talented folks whilst creating this brand. This project was funded by The Martin James Foundation who believe in supporting young people who have experienced adversity by providing them with pathways to business and entrepreneurial success.
A visual identity, brand look and feel, packaging and iconography were created to help launch the B.London brand. The colour palette is vibrant, fresh and harmonious. The logo pairs a bold curvy serif font with a modern sans serif font. Using a visual language synonymous with shoppers, a vegan friendly icon was also created.
We wanted to create a brand that would reinforce B.Londons values and environmental stance, with all of their products being plant based and vegan friendly. So I set out to design a botanical themed illustration using splodges of colour that evoke makeup smudges.
